Google Adwords : Google launched ‘Remarketing lists featuring similar audiences’ for search ads (RLSA) and Shopping campaigns in AdWords.
The feature lets advertisers customize search ads campaign for individuals who have formerly visited their sites, and tailor the bids and ads to these visitors when they’re searching on Google and search partner sites.
The ability will work exceedingly to target customers based on whether or not they’ve searched for the same things as previous site visitors.
Google Adwords is considered the best ad network you need to promote your product or brand.
How does it work?
Google Adwords looks at the search activity in a short time frame around when visitors are added to your remarketing list to recognize aggregate search behavior of visitors on your list.
The new system is set in such a way that automatically customers whose search behavior is similar to that of people in your remarketing list is suggested to you.
“Say you’ve created a remarketing list of people who bought running shoes from your sporting goods site. In this Google Adwords helps you reach broad groups of people interested in “running,” similar audiences will identify that people on this list tended to search for “triathlon training” and “buy lightweight running shoes” before coming to your site and making a purchase. Based on this, similar audiences will then find other people with similar search behavior, such as people who searched for ‘buy lightweight running shoes.”