Google AdSense Latest Updates: Now 300×250 Ads Could be placed Above The Fold| Amazing Mantra
This change will be increasing the viewability rates for the popular ad size.
Google AdSense Latest Updates With a new policy update that has been announced on tuesday, now the publishers of AdSense can include “300×250” ad units above the fold on their mobile websites.
In ablog..declaring the change, John Brown, who is the head of publisher policy communications at Google, explained:
After careful comment, we’ve apprize that when 300×250 ads are implemented above the fold in an easy to use way, the ads do not annoy, distract, or result in ad performance issues.
Illuminators that feature the ads unit above the fold on mobile are well informed and warned to still have site contents clearly show in view to avoid accidental ad clicks.
Google’s ownresearchnarrate that a 300×250 ad unit placed just below the fold has a viewability percentage rate of roughly 50%. Overall, this ad size had the lowest viewability rate i.e. 41 percent of any standard ad size that Google measured. Allowing this popular ad unit to seem above the fold on mobile will obviously has the effect of rising viewability rates — to around roughly 70% per study. That means supreme RPM potential for publishers, and Google itself.