Important changes to digital marketing in 2017
Digital Marketing is a completely new field and the only field which has the potential of growing to infinity. Digital Marketing is very very vast field. Further what can we expect of digital marketing in 2017? Here are a few points which is going to help you stay updated.
1. Facebook is KING
Facebook has made quite some adjustments that you can use as a digital marketer.
Facebook just introduced a new lead capturing feature that marketers can use on their Facebook ads: Lead Ads. With Lead Ads, you can create and customize ads, requesting that visitors submit different kinds of information, such as e-Email address, zip code, and phone number. Information entered into this system can be downloaded and processed to increase the reach of marketing campaigns.
Facebook Live has definitely done a better job at getting more people to engage with their news in real time. Livestreaming is a hot trend to connect brands and customers and it increases engagement by 175%. Use Facebook live to engage your target audience and to promote your products and services.
2. Screenless SEO
More and more smart speakers by Amazon and Google are being sold. These devices provide a screenless voice interface with the largest search engines available, allowing the user to search and compare different products. Remotely controlled by voice, these devices are paving the way for a whole new SEO tactic based solely on natural spoken language. Content marketers will have to aim for content in a conversational manner.
A/B testing has become a widely-used method among professional marketers to measure changes done to a website’s visual interface and how they, in turn, affect the users’ conversion rate. Personalization tools allow you to take the personalization of the user experience to a whole new level; you can experiment with the different ways in which you can manipulate websites’ interfaces to fit each individual user’s personalized wants and needs.
4. Psychographic segmentation
The ability to pinpoint and identify users based on geographics and demographics as well as the immediate availability of data has real potential to reshape the world of marketing. By taking advantage of today’s ability to dissect and analyze data, we can determine exactly what type of psychographic behavior our audience displays.
5. Cognitive AI marketing: What is next is already here
AI marketing (ARTIFICIAL INTELLIGENCE) : It uses machine learning algorithms in order to make better decisions based on big data.. With cognitive AI, you will be able to set your marketing system to predict goal-orientated information automatically and even set up business campaigns on multiple channels based on complex behavioral targeting.
6. WhatsApp for Businesses
In fall 2017, WhatsApp is expected to launch a new update that will allow businesses to join the messaging platform and establish company profiles. That is great news because the average consumer checks one’s phone 150 times per day, and checks for texts every 10 seconds. Whatsapp is also aiming to bring a rich array of new features that will allow individuals to shop, chat, and stay updated while using the most instinctive app on their smartphone.
7. Brand new (updated) tools by Google
Google has released a few major updates to its business suite. Among the various improvements, Google has combined the dashboard, custom reports, and custom alerts into one tab. In addition, Google has replaced its intelligence events with an Automated Assistant. In March 2016, Google announced the release of Google Optimize 360: a landing page, A/B testing, and optimization tool that integrates directly with Google Analytics.